Pinpoint Exactly
When Customers
Need Your Product
Identify triggers, understand buying situations, and discover when to reach your customers at the right time
Wedding Planning
Triggers need for financial planning
Moving House
Triggers need for home insurance
Graduation
Triggers job search activities
New Baby
Triggers need for family products
Promotion
Triggers luxury purchase decisions
Health Goals
Triggers fitness product interest
What Are Category Entry Points?
The key moments when customers naturally think about your product category. We help you identify and leverage these opportunities.
Think Like Your Customer
Discover what naturally triggers customers to think about your category - like craving coffee on a Monday morning.
Beyond Basic Needs
From emotions and social situations to time of day and locations - capture every moment that connects to your category.
Build Brand Presence
Be there at the right moment. When your category comes to mind, make sure your brand is the first choice.
How It Works
Generate powerful category entry points in three simple steps.
Input your Category Information
Provide details about your category, product, and target audience.
What category does your product/service belong to?
Enter the main category of your offering
Use arrow buttons to flip through cards and answer questions
Swipe to Validate Scenarios
The tool generates potentail consumer situations. Swipe right to accept, left to reject.
First thing in the morning before heading to work
Generate CEPs
Receive a curated list of category entry points, complete with examples and implementation strategies.
Your Category Entry Points Are Ready!
We've generated a comprehensive set of Category Entry Points (CEPs) tailored to your inputs. Each category represents a unique perspective on customer buying situations, complete with emotional contexts and common thought patterns.
What's next? Explore each category to discover detailed insights about your customers' mindsets, behaviors, and decision-making processes.
Category Analysis
Detailed analysis of the business category and market positioning
Category Behavior Analysis
Meeting Maker Applications: Streamlining Scheduling in B2B
B2B buyers in the meeting maker application category prioritize tools that reduce administrative friction and enhance productivity. With 67% of the buyer journey completed digitally, decision-makers independently research solutions...
A marketing manager uses a meeting maker app to coordinate cross-functional team meetings.
A sales team adopts a tool that integrates with their CRM to automate client meeting scheduling.
Common Questions
Everything you need to know about identifying and leveraging category entry points.